The CEO of Ford Motor Company just made it plain: “AI will replace literally half of all white-collar workers.” He didn’t say maybe. He said literally – you gerrit now.

At the same time, Microsoft is laying off another 9,000 employees – after already cutting 6,000 earlier this year. These aren’t factory floor roles – they are tech, marketing, admin, and communication professionals.

Yet, here’s the twist: Investment in AI is skyrocketing. New tools are being built every day to do what people do – faster, cheaper, and without needing a lunch break, holidays or leave.

If you think your job is safe from AI, now is the time to think again. But this isn’t about panic. It’s about preparation.

Social media isn’t just “posting.” It’s data, storytelling, trends, strategy, and digital behaviour. The professionals who stay relevant are those who learn how to work with AI, not fear it.

Reskilling is no longer optional. It’s your greatest protection in the attention economy – now let that sink in.

As these headlines unfold, one thing is clear: the future of work is being redefined – and communicators must evolve with it.

Own your narrative. Upgrade your skills. Stay in the game.